 | Focus - logically order your content so that it is easy for people
to find the information |
| Consistency - pages should all have the same feel to avoid
confusion |
| Efficiency - pages should be interesting to look at but not at the
expense of speed |
| Navigation - make it easy for people to negotiate their way
through your site 
 |
| Portability - people all over the world access the internet so
your site needs to be able to be viewed using a wide range of
equipment |
| Maintenance - keep your site up to date with all your latest
information |
| Feedback - provide a way for visitors to your site to get in
touch |
